Published in Women's Health Weekly, June 4th, 2009
The power of women in the marketplace is undisputed. Today, women buy or influence the buying of more than 80% of all goods, and account for over 50% of purchases even in non-traditional categories like automotive, home improvement and travel. This represents $5 trillion in annual sales across all industries and sectors. Yet, despite this burgeoning economic clout, marketing executives worldwide often do not see a need to do more than have a superficial understanding of what motivates women...
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