Factor9

Factor9 Helps Companies Pursue $5 Trillion Sales Opportunity

Published in Women's Health Weekly, June 4th, 2009

Factor9, a marketing to women consultancy and subsidiary of Wildfire, announced that it is working to change the perception of marketing to women from a ‘nice to do’ to a ‘must do’.

The power of women in the marketplace is undisputed. Today, women buy or influence the buying of more than 80% of all goods, and account for over 50% of purchases even in non-traditional categories like automotive, home improvement and travel. This represents $5 trillion in annual sales across all industries and sectors. Yet, despite this burgeoning economic clout, marketing executives worldwide often do not see a need to do more than have a superficial understanding of what motivates women...

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Source: Women's Health Weekly (2009-06-04)

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