Air New Zealand

Naked Airline CEO Proves He Has Nothing To Hide

Published in Women's Health Weekly, June 11th, 2009

Naked women surrounding Richard Branson is no surprise, but what about a naked airline CEO exposing himself to more than 900,000 viewers online' Air New Zealand’s CEO, Rob Fyfe did just that in the company’s new ad campaign, joining seven body-painted employees to show that his company has nothing to hide.

The 45-second commercial, intended for national TV in New Zealand, has struck a global chord with disenfranchised consumers, spreading the viral word that they are tired of airlines charging additional for baggage check, beverage service – all but a wink and a smile.

In the ultimate gesture of transparency, Fyfe is issuing the challenge to other...

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Source: Women's Health Weekly (2009-06-11)

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