Women's Health Weekly
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University of Wisconsin - Milwaukee
Wage gap linked to customer bias
June 18th, 2009
Researchers have helped solve the mystery of why white men continue to earn 25 percent more than equally well-performing women and minorities. Managers and business owners must pay a premium for white male employees because customers prefer them, says David Hekman, assistant professor in the Sheldon B. Lubar School of Business at the University of Wisconsin–Milwaukee (UWM). The study will be published in the Academy of Management Journal. "Customers, from students buying textbooks to patients in an examining room, are consistently biased in favor of white men," says Hekman. "Because customer satisfaction is critical for organizational survival, business owners and...
Source: Women's Health Weekly (2009-06-18)
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