Women's Health Weekly
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Breast Cancer
New breast cancer study findings have been published by scientists at Michigan State University
June 25th, 2009
"Often, people are able to recall a message on a particular topic for a long period of time. These memorable messages have the ability to influence behavior when they are recalled from memory long after initial exposure," scientists in the United States report. "Knowing the topics and sources of the messages that are remembered about breast cancer can improve the efficacy of future breast cancer outreach. To this end, 359 women completed an online survey about memorable breast cancer messages. Most women (60%) recalled a memorable message, described it, identified its source, and noted whether it had resulted in prevention or detection behaviors. Four categories of...
Source: Women's Health Weekly (2009-06-25)
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