KFC Corporation

Pretty in Pink: KFC Undergoes Colorful Makeover to Raise Awareness of Breast Cancer and Attempt Record-Setting Donation

Published in Women's Health Weekly, April 29th, 2010

Pink is the new black (and red), at least at KFC restaurants nationwide. From one local restaurant to the world corporate headquarters, Kentucky Fried Chicken is getting a brand-wide pink facelift - and encouraging others to join in -- for breast cancer programs at the national and local levels.

KFC is joining the fight against breast cancer with a national "Buckets for the Cure™" campaign aimed at educating more women about breast health, generating support for the cause and attempting to make the single largest donation in the history of Susan G. Komen for the Cure. Buckets for the Cure™ launches today and runs through May 23.

"Through...

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Source: Women's Health Weekly (2010-04-29)

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