Netpreneurs

Creating Successful eBusiness Very Different from Traditional Methods

Published in eHealth Week, May 22nd, 2000

In today's business world, many entrepreneurs are turning to the Internet to stake their claim. The steps to being successful in such a venture are quite different, however, from traditional business methods.

Traditionally, entrepreneurs would seek the "Three Ps": products, purchasers, and profits. The Internet changes this, causing the successful "netpreneur" to focus on the "Four Bs": big vision, buddies, buzz, and brand, according to Stan Bernard MD, MBA, president of Bernard Associates. Bernard's talk "Who Wants to be a Healthcare Millionaire.com'" was presented at the eHealthcare World conference May 1, 2000, in Las Vegas, Nevada.

In...

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Source: eHealth Week (2000-05-22)

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