Published in eHealth Week, May 22nd, 2000
Traditionally, entrepreneurs would seek the "Three Ps": products, purchasers, and profits. The Internet changes this, causing the successful "netpreneur" to focus on the "Four Bs": big vision, buddies, buzz, and brand, according to Stan Bernard MD, MBA, president of Bernard Associates. Bernard's talk "Who Wants to be a Healthcare Millionaire.com'" was presented at the eHealthcare World conference May 1, 2000, in Las Vegas, Nevada.
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