Jersey City, N.J., April 30, 2008 -- Marketing Technology Solutions (MTS) today announced record growth for its flagship website QualityHealth.com during the first quarter of 2008. QualityHealth.com, often compared to WebMD and Yahoo!Health, is an ad-supported health information website that utilizes proprietary software called “Healthographics” to put consumers in touch with health information specifically tailored to their needs.
According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com saw an 86 percent rise (5.2M) in unique visitors and a 100 percent rise in total visitors (9.7M) in March 2008 vs. March 2007. Comparatively, according to comScore, the online health category saw a total rise in monthly unique visitors of 17 percent and a rise in total visitors of 27 percent. QualityHealth.com ranks as the ninth most visited ad-supported health site on the Web with over 10 million unique registered members.
“Unlike other health websites, which focus on providing consumers with general health information, QualityHealth.com has become a leading source of health information by utilizing our ‘Healthographics’ software to provide our registered users with proactive health information,” said MTS CEO, Helene Monat, “QualityHealth.com’s 10 million-plus registered users find health savings and tailored health advice that they can’t find anywhere else on the web.”
QualityHealth.com’s growth in the first quarter of 2008 was attributed to an array of site enhancements including a complete site redesign featuring a new Web 2.0 community functionality and the addition of high-quality healthcare information from Reuters and A.D.A.M.
QualityHealth.com’s new interactive Web 2.0 features personalized user home pages, message boards, expert forums, chat rooms and blogs. The Web 2.0 community builds upon the highly personalized user experience that is unique to QualityHealth.com and supplement the combination of content and usability tools that users already enjoy, such as patient education resources, guides and videos, daily original and syndicated news, service-oriented feature articles and tips, resource links to prestigious national organizations and brands, as well as comprehensive glossaries and medication guides.
Reuters news content supplies up-to-the-minute articles on health topics from its writers around the world. A.D.A.M. provides proprietary educational offerings, including in-depth, illustrated reports; chronic-condition care guides; health-risk assessments; decision-assist tools to guide visitors considering a surgery or procedure; a “body guide” that will teach visitors about 12 organ systems; and a multimedia pregnancy center that will educate visitors on everything from getting pregnant to the first weeks at home with a new baby. This content adds to the broad archive of information visitors to QualityHealth.com will find as a result of their searches and personal profiles.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that simultaneously personalize health content and target advertising based on a unique Healthographic™ consumer profile. Healthographics™ are a proprietary combination of demographic (age, gender, address) and consumers’ physical and emotional health profile. Our healthographic profile has upward of 250 individual data points. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its network of MTS owned Web sites, QualityHealth.com, Healthpages.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For further information, please contact:
For media:
Stephen Gilmore
Tel: 212.468.4056
Stephen.gilmore@mslpr.com
For investors:
Peter Burch
Tel: 732.491.8043
burch@mtscorp.com
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